Data Can Build Engaged Bank Customers, If You Pick the Right Set
How should FIs leverage #data to better engage #customers? Well, according to Cardlytics President and co-founder Lynne Laube, you follow the money. “Three households who look identical demographically…are going to get the exact same credit offer,” said Laube at the DataDisrupt conference today. “They look very different when you understand where and how they are spending [&8230;]
Bank Innovation
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