Data Can Build Engaged Bank Customers, If You Pick the Right Set

How should FIs leverage  to better engage ? Well, according to Cardlytics President and co-founder Lynne Laube, you follow the money. “Three households who look identical demographically&;are going to get the exact same credit offer,” said Laube at the DataDisrupt conference today. “They look very different when you understand where and how they are spending [&8230;]
Bank Innovation