Mobile Payment Innovation Shouldn’t Be a Rush Towards the ‘Shiniest Object,’ Fiserv Says

providers should focus on the simple things, not only beating their competitors, when it comes to —at least according to , who noted as much in a recent white paper. Consumers want friction reduced in their daily tasks, like buying a cup of coffee or withdrawing cash, Fiserv noted in its ‘Four Pillars [&;]
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