First Exchange for in-Game Items.

Hamburg-based firm Naga Group AG and Deutsche Börse Group are to launch the global for virtual gaming products. The two companies have set up joint venture firm Switex GmbH which will launch the world’s first neutral, secure and reliable platform for the exchange and trade of in-game items.

The management team of Switex will comprise the founders of the Naga Group, Yasin Qureshi and Benjamin Bilski, who will serve as Managing Directors of Switex. Christoph Brück from Naga Group, Victor Hugo Gomez from Deutsche Börse and Nikolay Kolev from Deloitte Digital Ventures will join the advisory board.


The in-game market is estimated to be worth over 46 billion USD a year and has seen steady annual growth of over ten percent in the recent past. But at the moment there are few opportunities for players to legally trade game items.

Yasin Qureshi, CEO Naga Group and CEO Switex, said: “We believe that there is a great demand in the gaming community to trade in game items in a fair, secure and legal environment. We will give gamers the chance to monetize the values they have earned through their skills and efforts.”

Naga Group Executive Director Christoph Brück added: “We are proud to announce this cooperation and strongly believe that, with the support of Deutsche Börse, we will create a new standard for trading virtual items.”

Naga Group

“The entrepreneurial team at the Naga Group has strong know-how and industry expertise. We look forward to helping them develop the platform and to providing our market infrastructure expertise,” said Victor Hugo Gomez, Senior Vice President, DB1 Ventures, Deutsche Börse.

“We are pleased to bring in and leverage Deloitte&;s network and expertise to support the venture together with Deutsche Börse,” added Nikolay Kolev, Managing Director Deloitte Digital Ventures. Deutsche Börse AG holds a minority stake in Switex. Naga specializes in disruptive financial trading technologies and is the maker of SwipeStox, its first open API social trading app where users traded more than 5 billion euros within 3 months after launch.

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