Consumers Want to Know the Social Impact of Their Spending, Aspiration Says 

“Where is my money going?!” is a common enough shopping refrain, but might be doing more than lamenting bad habits. According to “socially conscious” bank , consumers are legitimately asking where money is going—that’s why the startup launched its new Aspiration Measurement (AIM) feature earlier this morning. The feature, live today and offered [&;]
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