Tagged: Relevance Toggle Comment Threads | Keyboard Shortcuts

  • user 12:18 pm on July 5, 2018 Permalink | Reply
    Tags: Relevance   

    The Relevance Gap 

    Let’s talk about #relevance. It’s a word that is cropping up again and again, and for good reason: personally relevant communications provide a better service experience for customers. But there is a problem, and it cannot be ignored. Put bluntly, there is a huge gap between brand and consumer expectations regarding it. Recent research shows […]
    Bank Innovation

     

  • user 12:18 pm on June 22, 2018 Permalink | Reply
    Tags: Communications, , , Relevance   

    Reach & Relevance — The Key to Mobile Communications 

    Bankers — are you reaching all your current and prospective customers? Do they care about what you have to say? The answer, unfortunately, is more than likely not. There is a better way, though. One of our customers, a retail bank, sent one push notification campaign and it delivered a 335% increase in opt-ins for […]
    Bank Innovation

     

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