How Much Does It Cost to Shift Customer Behavior?
Mobile wallets have failed so far because they haven’t offered customers a strong enough incentive to use them versus cards. The exception, Starbucks, offers free coffee, but it did that with its gold cards too. LevelUp, into which Chase poured $ 10 million in December, offers its loyalty-heavy solution to merchants as well — spend $ 50, […]
Bank Innovation
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