Do Rewards Need to Change with Mobile Banking? No, Citi Says [VIDEO]
EXCLUSIVE— One of the largest draws for a credit card is its #rewards program—an area #banks have been competing in for decades. But will the approach #need to #change as more consumers chose to bank exclusively on #mobile? For Citibank, the answer is no. The bank is going to focus on integrating the rewards program […]
Bank Innovation
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