The Rebundling of UK Financial Services

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This post appeared first in The Times and Raconteur in the .

Until the financial crisis had enjoyed decades of growth unencumbered by the disruption seen in the newspaper, telecommunications and music industries.

During the good years banks’ profits soared and, while they embraced customer-facing internet and mobile apps, the foundations, processes and on which banks are built, despite billions spent on technology, would look familiar to those who worked there in the 1970s.

UK banks now face the perfect storm of significant technological advancements plus a regulator and government that want to foster innovation, and an ever-growing disillusionment of banking customers to banks’ offerings.

Disrupting

In recent times the UK has been hailed as a global leader for a new type of company called a “” which combines financial services, technology, and innovative processes and customer experiences to compete with traditional banking products.

Companies such as Nutmeg, TransferWise, MarketInvoice, Mondo Bank and their kind, offer a genuine alternative to the major banks for financial services. These fintech companies have the advantage of starting with a blank canvas and standing on the shoulders of advances in technology brought in the internet and smartphone age.

Fintech companies are now breaking from the pack, and highlighting the depth and seriousness of the technological and cultural deficiencies that most banks suffer.

It’s important though not to see fintech as some sort of banking panacea which will right all the banking wrongs. As recent revelations around Lending Club have shown, there are downsides to fintechs, although it’s worth noting banks have not been immune from controversy in recent years. However, generally speaking, fintech is leading the charge for disrupting how financial services are created and delivered to customers.

Key to the success of fintech has been the use of APIs (application programming interfaces). Think of APIs as a set of rules that computer programs can follow to communicate with one another. Imagine a plug and plug socket; APIs offer a standard way for two bits of software to interact with each other across the world.

Whole companies have been created off the back of integration of great ideas and APIs that others have exposed. For example, if you’ve ever used Rightmove to look for a property, Rightmove didn’t build the map that you use to find your property. Google did. Rightmove then added their own properties over the top of Google’s maps via API integration.

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The use by banks of internal APIs – those for internal development – is increasingly becoming common as they try to drive speed and cost effectiveness into traditional legacy systems. But open APIs – those exposed to allow third parties access and development – have been reserved for banks that have reached the right level of maturity for new ways of working.

This reluctance to adopt open APIs has been a major driver for the slow evolution of banking across Europe and has led to the European Commission stepping in with the revision of the Payment Services Directive (PSD). While the aim of the original PSD, adopted in 2007, was aligned with the bigger economic vision for the EU, namely to create a single market for payments, PSD2 has a very different agenda.

“Banks now have the opportunity to become platforms, connecting, curating and controlling new services offered by fintech”

In short, PSD2 mandates into law in December 2017: third-party access to accounts whereby e-commerce providers can take online or mobile payment directly from a consumer’s bank account without going via intermediaries; use of APIs to enable payment by directly connecting the merchant and the bank; and the ability to consolidate account information in a single portal. In the latter, an API enables a new type of financial services company – an account information service provider or AISP – to aggregate account information to let consumers with multiple banks view all bank details in one portal.

For banks that currently sit in a position of significant power, PSD2 is likely to cause a major change with the departure from a hub-and-spoke model, which has traditionally governed the relationship between centralised data and the internal distribution channels. Within Europe, PSD2 and the rise of fintech offer a true vanguard moment for traditional banks.

Smart banks getting ahead

Banks now have the opportunity to become platforms, connecting, curating and controlling these new services offered by fintech. This would in turn allow them to drive real growth in their business. Or, if they lose control, the banks face the real risk of becoming separated from their customers by the new breed of fintechs that are creating their own intelligent platforms which could relegate banks to utilities.

Bad decision-making at this critical point could see banks facing the real prospect of becoming like mobile phone networks or interchangeable, commodity infrastructures, and by shying away from this new world, they may inadvertently make their worst fears become…

For the full article and views on what some awesome banks are doing to get this right go and read the rest here on Raconteur 🙂


[linkedinbadge URL=”https://www.linkedin.com/in/davidbrear” connections=”off” mode=”icon” liname=”David M. Brear”] is Co-Founder and CEO at 11FS and this article was originally published on linkedin.